Ahead of the launch of 25 Paul Street, a retro-inspired cocktail bar in Shoreditch, I was commissioned to help establish the brand across a range of digital and printed touchpoints. Working closely with the owner and marketing team, I created assets that translated the new visual identity into a cohesive and recognisable brand experience.

A key part of my role was animating the logo and signature monochrome patterns, transforming the static identity into dynamic motion graphics for social media and promotional content. Alongside these animations, I produced a variety of marketing collateral that helped build awareness and excitement ahead of the opening. Although 25 Paul Street has since closed, my collaboration with the team continues through 23 Paul Street, where I continue to support the business with ongoing design and marketing assets.