As part of Studio Breve's work with Neal's Yard Remedies, I played a key role in a major packaging refresh designed to evolve the brand's visual identity while preserving its distinctive heritage. My research into the brand's history, archival packaging and visual evolution helped shape the final creative direction, identifying the elements that made Neal's Yard Remedies recognisable while exploring how these could be reinterpreted for a contemporary audience.

From initial research through to implementation, I contributed to developing and rolling out the new packaging system across the wider product range. Refined colour palettes, typography, illustration and clearer information hierarchies created a more cohesive visual language, which I helped apply across individual labels, cartons and gift sets. The result was a considered evolution of an established identity, balancing consistency and clarity with the character and heritage of the brand.