Following a refresh of Dugdale Arts Centre's brand guidelines, I supported Studio Breve in developing ‘Come On In’, a brand awareness campaign designed to introduce the centre to a broader audience and showcase everything it has to offer beyond its programme of performances.
Beginning with visual research and concept development, we explored how the refreshed identity could be brought to life in a way that felt colourful, inviting and inclusive. The resulting campaign combined bold typography, vibrant graphic elements and photography to celebrate DAC as a place where theatre, culture, food and drink, creativity and community come together.
I developed the campaign across a range of print and digital touchpoints, including posters, leaflets, social media content and animation, creating a flexible visual system designed to capture attention, encourage discovery and invite a new generation of visitors to ‘Come On In’.